Best Email Marketing Tools for Small Business 2026: GetResponse vs AWeber vs Moosend

Email marketing remains one of the highest-ROI marketing channels in 2026, delivering an average return of $36 for every $1 spent. But with dozens of email marketing platforms available, how do you choose the right one for your small business?

In this comprehensive guide, we compare three leading email marketing tools that offer excellent value for small businesses: GetResponse, AWeber, and Moosend. Each platform has unique strengths, and we will help you determine which one fits your needs and budget.

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Quick Comparison Table

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1. GetResponse: The All-in-One Marketing Platform

GetResponse is a comprehensive email marketing and marketing automation platform that combines email marketing, landing pages, webinars, and conversion funnels into one powerful solution. It is designed for businesses that want an all-in-one marketing platform without juggling multiple tools.

Key Features:

• Email marketing with drag-and-drop editor and 200+ templates
• Marketing automation with visual workflow builder
• Landing page builder with 200+ templates
• Webinar hosting (up to 1,000 attendees)
• Conversion funnels for e-commerce
• Advanced segmentation and A/B testing
• 24/7 customer support

Pricing: Starts at $19/month for 1,000 contacts. Free plan available for up to 500 contacts.

Best For: Small to medium businesses that want an all-in-one marketing solution, online course creators who need webinar hosting, and e-commerce businesses looking for advanced automation.

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2. AWeber: The Trusted Email Marketing Classic

AWeber is one of the most trusted email marketing platforms, serving over 1 million small businesses and entrepreneurs since 1998. Known for its reliability, excellent deliverability rates, and award-winning customer support, AWeber is particularly popular with bloggers, coaches, and small business owners who value simplicity and proven results.

Key Features:

• 700+ professional email templates
• Drag-and-drop email builder
• Marketing automation workflows
• Landing pages and sign-up forms
• List segmentation and A/B testing
• Integrations with 1,000+ apps
• Award-winning customer support

Pricing: Starts at $14.99/month for up to 500 subscribers. Free plan available.

Best For: Bloggers and content creators, small business owners who want a simple, reliable email marketing solution, and beginners who are just starting with email marketing.

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3. Moosend: The Affordable E-commerce Powerhouse

Moosend is a powerful yet affordable email marketing and marketing automation platform designed specifically for e-commerce businesses and digital marketers. What sets Moosend apart is its unique tracking model that continues to attribute conversions even after the cookie expires, ensuring accurate attribution.

Key Features:

• Email marketing with drag-and-drop editor
• Marketing automation with visual workflow builder
• Landing pages and subscription forms
• AI-powered product recommendations
• Advanced segmentation and A/B testing
• E-commerce integrations
• GDPR compliance tools

Pricing: Starts at $9/month for 1,000 subscribers. Free plan available for up to 1,000 subscribers.

Best For: E-commerce businesses that need AI-powered product recommendations, startups and solopreneurs on a tight budget, and digital marketers who want advanced automation at an affordable price.

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How to Choose the Right Email Marketing Tool

Choose GetResponse If:

• You want an all-in-one platform with email, landing pages, and webinars
• You need advanced marketing automation
• You run webinars or online events
• You want 24/7 customer support

Choose AWeber If:

• You are new to email marketing and want simplicity
• You value brand reputation and reliability
• You are a blogger or content creator
• You want the longest cookie duration (365 days)

Choose Moosend If:

• You run an e-commerce business and need AI recommendations
• You are on a tight budget
• You want unlimited emails
• You need advanced automation at an affordable price

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Pricing Comparison

For a small business with 1,000 subscribers:

• Moosend: $9/month (best value)
• AWeber: $14.99/month (Lite) or $29.99/month (Plus with automation)
• GetResponse: $19/month (email marketing) or $59/month (automation)

For a growing business with 5,000 subscribers:

• Moosend: $45/month
• AWeber: $79/month
• GetResponse: $85/month

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Final Verdict

🥇 Best Overall: GetResponse - Comprehensive feature set, including webinar hosting, advanced automation, and 24/7 support. Best choice for businesses that want an all-in-one marketing platform.

🥈 Best for Beginners: AWeber - Most user-friendly platform with excellent support and a trusted reputation. Perfect for bloggers, coaches, and small business owners who want simplicity and reliability.

🥉 Best Value: Moosend - Best pricing with advanced features, making it ideal for e-commerce businesses and startups on a budget. The AI-powered recommendations are a game-changer for online stores.

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Conclusion

Choosing the right email marketing tool depends on your specific needs and budget. All three platforms offer free plans or trials, so we recommend testing each one to see which interface and features work best for your business.

Ready to get started? Visit the product pages to learn more about each platform and sign up for free trials.

Disclosure: This post contains affiliate links. We may earn a commission if you sign up through our links, at no extra cost to you. We only recommend tools we have researched and believe will benefit your business.